Privacy Policy

Last Updated: October 12, 2026

Merkle Lawn Care Company, LLC (“Merkle,” “we,” “our,” or “us”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, request landscaping or related services, submit a form, apply for employment, or otherwise interact with Merkle.

Information We Collect

Information You Provide

When you contact us, request information or services, submit a website form, apply for employment, or otherwise communicate with us, we may collect:

• Name
• Email address
• Telephone number
• Mailing, billing, or service address
• Company or organization name
• Property and project information
• Service interests
• Communications and inquiry details
• Employment and application information
• Information contained in messages, attachments, or other materials you provide
• Any other information you voluntarily provide

Please do not submit sensitive personal information through a general website form unless we specifically request it for a legitimate business, employment, or legal purpose.

Call and Communication Information

When you communicate with us by telephone, email, text message, or another channel, we may collect:

• Telephone number and caller identification information
• Date, time, and duration of communications
• Communications and correspondence
• Information related to your inquiry or service request
• Referral or marketing-source information where available

If we introduce call-tracking, recording, or transcription technologies in the future, we will evaluate and provide any notice or obtain any consent required by applicable law.

Information Collected Automatically

When you visit our website, we and the providers that support our website may automatically collect certain technical information, which may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Links clicked
• Referring and exit pages
• Date and time of visits
• Time spent on the website
• Approximate geographic location derived from IP address
• Website interactions
• Cookie and device identifiers
• Information used to detect fraud, spam, security threats, or misuse

Some automatically collected information may be considered personal information under applicable privacy laws.

Categories of Personal Information

Depending on how you interact with Merkle, the categories of personal information we may collect can include identifiers, contact information, commercial or service information, internet or other electronic network activity, approximate location information, professional or employment-related information, and information derived from website activity.

Information From Other Sources

We may receive business, professional, recruiting, or other information from:

• HeartLand and its affiliated companies
• Recruiting and employment platforms
• Website, hosting, security, and technology providers
• Business partners and service providers
• Publicly available sources
• Analytics, advertising, professional-networking, or business-intelligence providers if those services are used in the future

Information obtained from other sources may be combined with information collected directly from you or through our website.

How We Collect Information

We may collect information:

• Directly from you when you submit a form, request services, call us, or otherwise communicate with us
• Automatically through cookies, scripts, browser storage, and similar technologies
• Through website hosting, security, and form-processing technologies
• From HeartLand-affiliated companies
• From recruiting providers and other service providers
• Through analytics or marketing technologies if those tools are introduced in the future

How We Use Information

We may use personal information to:

• Respond to inquiries and service requests
• Prepare estimates, proposals, or requested information
• Schedule consultations or site visits
• Provide and manage landscaping, lawn care, tree care, snow and ice management, and related services
• Communicate with customers, prospective customers, property representatives, and business contacts
• Process employment inquiries and applications
• Operate, maintain, secure, and improve our website
• Understand how visitors interact with our website
• Improve customer service and business operations
• Attribute inquiries to referral or marketing sources when that information is available
• Measure website or marketing performance if analytics or advertising technologies are used
• Prevent fraud, spam, misuse, and security threats
• Maintain business and legal records
• Protect our rights and the rights of others
• Comply with legal and regulatory obligations
• Support audits, insurance matters, legal proceedings, and corporate transactions

We may also use information for another purpose disclosed when it is collected or with your consent.

Cookies and Similar Technologies

Our website may use cookies, scripts, browser storage, and similar technologies for website operation, security, form functionality, performance, and related business purposes.

These technologies may help support website functionality, protect forms from spam or misuse, remember certain browser settings, or provide technical information about website activity.

Our website does not currently provide a dedicated cookie-preference banner.

You may block or delete cookies through your browser settings and may also use privacy or tracking controls made available by your browser or device.

Restricting certain technologies may affect website functionality or the availability of some features.

If Merkle introduces additional nonessential analytics, advertising, business-intelligence, or similar technologies, we will evaluate whether additional notice, consent, or opt-out controls are required by applicable law.

Technologies We Currently Use

Based on our current website configuration, Merkle may use website hosting, form-processing, security, anti-spam, and related technologies necessary to operate and protect the website.

These technologies may process information such as IP address, browser and device information, interaction information, and form-submission data as necessary to provide their services.

We also use ADP for employment opportunities and recruiting.

We have not confirmed the current use of Google Analytics, Google Tag Manager, Google Ads, Meta Pixel, LinkedIn Insight Tag, ZoomInfo, or CallRail on the website.

Technologies We May Use in the Future

Merkle may introduce analytics, advertising, attribution, business-intelligence, call-tracking, social-media, or consent-management technologies as our website and marketing activities change.

These may include:

Google Analytics and Google Tag Manager

We may use Google Analytics and Google Tag Manager to understand website traffic, visitor activity, website performance, and interactions with our website.

Depending on the features enabled, these services may process information such as IP address, browser and device information, pages viewed, referral source, approximate location, analytics identifiers, and website events.

Google Ads

We may use Google Ads, Conversion Linker, conversion tracking, or similar Google advertising technologies to measure advertising performance and determine whether advertisements contribute to website visits, inquiries, or other actions.

Meta Technologies

We may use the Meta Pixel, Conversions API, or similar Meta technologies to measure advertising performance, understand website actions, create advertising audiences, or evaluate campaigns on Facebook, Instagram, and other Meta services.

LinkedIn Technologies

We may use the LinkedIn Insight Tag, Website Actions, enhanced matching, or similar LinkedIn technologies for advertising measurement, professional audience insights, audience creation, and campaign evaluation.

ZoomInfo

We may use ZoomInfo or similar business-intelligence or data-enrichment providers for business-to-business visitor insights, company identification, account analytics, contact-data enrichment, or sales and marketing operations.

CallRail

We may use CallRail or a similar provider for telephone-number replacement, call routing, call attribution, call analytics, and measurement of marketing performance.

If call recording or transcription features are enabled, we will provide any notice or obtain any consent required by applicable law.

Consent Management Technologies

We may introduce a consent-management platform or cookie-preference controls to provide additional choices regarding analytics, advertising, business-intelligence, or other nonessential technologies.

Listing a provider in this section does not mean that its technology is currently active on the website.

Website Forms

Information submitted through our website forms may be transmitted to Merkle and processed by website hosting, form, email, security, and related providers that support our operations.

We may use information submitted through forms to:

• Respond to your inquiry
• Determine which services may be appropriate
• Prepare estimates or proposals
• Schedule consultations or site visits
• Communicate regarding your request
• Manage our business relationship with you

Employment and Recruiting

Merkle uses ADP for employment opportunities and recruiting.

If you choose to apply for employment through ADP, information submitted through that platform is subject to ADP’s privacy practices in addition to any employment-related privacy obligations that apply to Merkle.

Email and Text Communications

We may send transactional, service-related, recruiting, or business communications in response to an inquiry, application, service request, or existing relationship.

We do not assume that providing a telephone number through a general website form constitutes consent to receive promotional or automated marketing text messages.

If Merkle uses promotional or automated text messaging in the future, we will obtain any consent required by applicable law and provide required opt-out instructions.

How We Disclose Information

We may disclose personal information to:

• HeartLand and affiliated companies when appropriate for the inquiry or business purpose
• Website hosting, infrastructure, security, and technology providers
• Form, email, workflow, and communications providers
• Recruiting and employment-service providers, including ADP
• Analytics and website-performance providers when those technologies are used
• Advertising and marketing providers when those technologies are used
• Social-media and professional-networking providers when those technologies are used
• Business-intelligence and data-enrichment providers when those technologies are used
• Call-tracking and communications providers when those services are used
• Consent-management providers when those services are used
• Professional advisers, accountants, insurers, auditors, consultants, and legal counsel
• Government authorities or other parties when required by law
• Parties involved in an actual or proposed merger, acquisition, financing, restructuring, reorganization, or sale of all or part of our business

Some providers process information on our behalf. Other providers may process information under their own terms and privacy practices.

We may also disclose information when reasonably necessary to protect Merkle, our affiliated companies, our customers, our employees, our legal rights, or the rights and safety of others.

Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures of online identifiers, device information, website activity, or other information to analytics, advertising, social-media, professional-networking, or business-intelligence providers, even when no money is exchanged.

Our current website operations and any future use of analytics or advertising technologies may be subject to different privacy requirements depending on applicable law and the features enabled.

Where applicable law provides a right to opt out of certain sales, sharing, targeted advertising, or similar processing, you may contact us using the information below to submit an applicable privacy request.

Your Privacy Rights

Depending on your state of residence, the law that applies to you, and any applicable exceptions, you may have certain rights concerning your personal information, including the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Obtain a portable copy of certain personal information
• Opt out of certain sales or sharing of personal information where applicable
• Opt out of targeted advertising or certain profiling activities where applicable
• Limit certain uses or disclosures of sensitive personal information where applicable
• Withdraw consent where applicable
• Appeal certain privacy-request decisions where applicable
• Exercise applicable privacy rights without unlawful discrimination

Not every right listed above applies to every individual or in every jurisdiction. Privacy rights may be subject to legal limitations, exceptions, and verification requirements.

To submit a privacy request, contact us using the email address or telephone number listed below.

We may request information reasonably necessary to verify your identity before completing a request.

Authorized Agents

Where applicable law permits the use of an authorized agent, you may designate another person or entity to submit a privacy request on your behalf.

We may request documentation confirming the agent’s authority and may contact you directly to verify the request, except where applicable law provides otherwise.

Browser and Device Privacy Controls

Most browsers allow you to block, delete, or limit cookies and similar technologies.

Mobile devices, browsers, advertising providers, social-media providers, and other technology platforms may also provide privacy, advertising, or tracking controls.

Restricting certain technologies may affect website functionality or the availability of some features.

Our website may not currently respond automatically to all browser-based privacy signals or preference mechanisms, including Global Privacy Control or similar signals.

Where applicable law provides a right to opt out of certain data uses, sales, sharing, targeted advertising, or similar processing, you may submit a privacy request using the contact information below.

As our website technology and privacy controls evolve, we will evaluate whether additional automated preference mechanisms or consent-management tools should be implemented.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Respond to inquiries
• Provide requested services
• Maintain customer and business records
• Evaluate employment applications
• Meet legal, tax, accounting, insurance, contractual, or regulatory obligations
• Resolve disputes
• Establish, exercise, or defend legal claims
• Protect against fraud, misuse, and security threats

Retention periods vary depending on the type of information, why it was collected, our operational needs, and applicable legal requirements.

Service providers may retain information according to their own settings, agreements, and privacy practices.

We may retain information for a longer period when required by law, litigation hold, insurance requirements, or another legitimate legal need.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, transmission method, storage system, or security measure can be guaranteed to be completely secure.

Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through this website.

If we learn that a child has provided personal information to us, we will take reasonable steps to review and address the information.

External Websites and Third-Party Services

Our website may contain links to or features provided by third-party websites or services, including recruiting, professional-networking, affiliated-company, or other external platforms.

Merkle does not control and is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third-party services you use.

Processing in the United States

Merkle and many of our service providers operate in the United States.

Information may be processed and stored in the United States or other locations where our providers operate, subject to applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technologies, services, business operations, or legal obligations.

The revised policy will be posted on this page with a new “Last Updated” date.

If we activate technologies such as Google Analytics, Google Ads, Meta, LinkedIn, ZoomInfo, CallRail, or a consent-management platform, we will review whether this Privacy Policy and our website privacy controls should also be updated.

If we make a material change, we may provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, please contact:

Merkle Lawn Care Company, LLC
210 Vine St.
Wilder, KY 41076
Phone: (859) 781-8652
Email: [email protected]
Website: merklelandscape.com